In an action that may prove we have now achieved peak Millennial, Vice is debuting a unique Snapchat internet dating tv series sponsored by fit and hosted by Action Bronson. Set aside a second so that all those buzzy words and companies emerge.
The regular, 8-episode tv show is called Hungry Hearts featuring lovers happening times which can be designed by Bronson themselves. During the period of the mini-series, the chef-turned-rapper will bend their matchmaker muscles while he curates times, provides play-by-play commentary on every outing, and predicts perhaps the would-be lovebirds will get to the next date.
Hungry Hearts is certainly not Bronson’s basic program for Vice. Their indulgent internet show for Munchies – F*ck, That’s Fabulous – is a bonafide hit that transferred to Viceland and also be printing a cookbook considering recipes through the show. It must arrive as no surprise to enthusiasts that their times for Hungry minds may also feature lots of tasty eats.
The brand new series premiered entirely on Vice’s Snapchat Discover route on Wednesday, August 30. The media organization conveyed pleasure at the chance to participate in this brand-new style Snapchat offers to publishers and creators.
“Vice and Snap have acquired a fantastic long-term relationship,” stated Sterling Proffer, svp and head of business method and development for Vice Media. “We’ve been a Discover partner from day one, and opening this tv series is actually yet another means our company is checking out brand-new, innovative platforms together.”
“the current followers on Snapchat, and almost everywhere else for that matter, really love Action Bronson,” Proffer proceeded. “causeing the program was actually a great way to increase the reach regarding system and bring much more men and women to the fold. All of us loved the process to create some thing unique for Shows platform.”
Fit has also conveyed excitement for all the forward-thinking article marketing relationship.
“The eager Hearts material is really so highly relevant to what we do at Match,” stated Ayesha Gilarde, complement’s CMO, “as a result it was actually an all-natural complement our very own brand name to-be an integral part of this program to connect with singles.”
The most important event movie stars prospective couple Dean and Olivia, whom hit up a cemetery in Ozone Park, Queens (Bronson’s old stomping reasons), acquire familiar with one another over sammies from D’Angelo’s Sausage Truck. Consider a special video here, thanks to Billboard. Snapchat users can join the tv show within application.
For whether this brand-new structure be profitable with the sought-after Millennial marketplace, the team behind Hungry Hearts has actually large expectations.
“enjoying basic times is actually enjoyable,” mentioned Proffer, “and watching anything with Action is hilarious. Add some food in to the combine, and you also eliminate any explanation not to enjoy the tv series.”